Before diving into this topic, it's important to review some of the projections for e-commerce in LATAM. According to Statista, by 2025, retail sales will reach US$105.5 billion, which would represent the highest value in recent years. In addition, economies such as Argentina, Chile, and Peru are expected to have more agile and accelerated growth.
Since the pandemic forced the world to restructure its way of selling and doing business, the e-commerce market has been showing significant growth, which reflects in high revenues and a notorious inclination for online shopping. This shows a need to participate frequently in the most representative commercial dynamics of the region (Hot Sale, Black Friday, Cyber Monday, etc.).