Customization and flexibility for digital business
“I believe that Adobe Commerce is a pretty mature platform. It can be used to apply most of the business rules our clients' request. Not only those they want in order to increase their operations, but also the complex rules that they were already operating beforehand. Therefore, Adobe Commerce is flexible enough to adopt businesses that come from other platforms or are just starting to sell through e-commerce”, says Daniel Balladares, Team Leader at Acid Labs.
First of all, Magento and its paid version Adobe Commerce, offer access to the code and templates the developers work with, allowing all types of customizations. Additionally, you can integrate third-party extensions (there are currently over 2,600 in the Adobe Commerce store), or develop your own.
Thanks to its API, which is very comprehensive, it’s easy to integrate ERP, CRM, payment methods, or even move towards a headless model. Adobe Commerce offers multiple options in different areas: “You can have several stores and brands selling, with different front-ends and stock sources. There are companies that have a B2B store and a retail store in their e-commerce. They only make one effort and can work with different clients”, says Nicolas de Mayo, Team Leader at Acid Labs.
For B2B, Adobe Commerce offers an extra layer of features:
- A different checkout to B2C.
- Different payment methods.
- Exclusive discounts.
- Possibility to negotiate pricing (through “quotes”)
- Quick order generation if you know the SKU and product names you intend to buy.
There are also a wide variety of options in the catalog:
- Several types of products according to the vendor’s sales model: simple products, changeable products, package products (sold together), and disposable digital products.
- Possibility to create different types of products with specific characteristics to enhance the catalog’s information and simplify product comparison for clients.
Adobe Commerce offers thousands of extensions to operate aspects such as marketing, support, payment methods, and deliveries.
At the marketing level, it allows segmentation by client shopping level or location. It also allows the creation of specific promos for products with certain characteristics.
Easy-use e-commerce platform
Using Adobe Commerce can be quite simple, but it requires expert guidance. The backend is easy to navigate and intuitive. This is very relevant, as it allows efficient order management, homepage changes, or easy product customization.
One of the most notable features due to its user-friendliness is the Page Builder, available in Adobe Commerce, and also in Magento Open Source since August 2021. “The entire content, text, and image management is very flexible. It allows formatting a landing page or homepage content with drag & drop. It’s easy to manipulate content, change banners, etc. It’s a huge differential”, says De Mayo.
Using the Page Builder, you can create and edit pages with drag & drop.
Inventory management is another outstanding feature. Adobe Commerce allows having a full view, with a precise and well-synchronized inventory.
Data: A must in the e-commerce universe!
Adobe Commerce includes sales analysis for topics such as:
- Orders, taxes, delivery costs, and coupons.
- Product analysis with bestseller reports, low-stock items, and orders per product.
- Client and marketing analysis. This last feature takes abandoned shopping carts, products added to shopping carts, and terms searched for while in the shop into consideration.
Adobe Commerce offers dozens of reports that can be filtered and exported.
Additionally, Adobe Commerce can access Business Intel tools. One of these tools is advanced reporting, a personalized board with a series of dynamic reports based on products, orders, and clients.
Scalable e-commerce platform
If you know your e-commerce is going to grow quickly in products and sales volume, this is a relevant feature. With Adobe Commerce, you can have from 100 SKU to over 500.000 without it affecting the transaction performance.
For B2C, Adobe Commerce can manage 15,000 concurrent users with over 60,000 orders per hour or 1,000 orders per minute. On the other hand, for B2B, it can manage 1,000 concurrent users that make 500 orders per hour with 750 products in their shopping cart.
If you’re using Adobe Commerce Cloud, scaling is very simple. “The support of Adobe Commerce’s team is key when supplying and reinforcing infrastructure, as well as caché layers. This makes the platform stable and sturdy during high-demand events”, De Mayo explains.
Nevertheless, as Balladares adds, during events like Cyber, it’s important to plan ahead and coordinate with the Adobe support team. It’s also important to follow development best practices that avoid resource leaks.
Memorable purchase experiences
Adobe Commerce is just one piece in the scope of services and products to manage your client’s experience. It provides data and audience, customer journey, marketing, digital reports, and e-signature solutions.
This universe of services and products is called Adobe Experience Cloud. Included in it is Adobe Sensei, an AI, Machine Learning, and Big Data service platform, which powers Adobe’s apps and smart tools. This same service is responsible for Adobe Commerce’s dynamic searches, which offer almost immediate results while the client types in the search tool and can also make product recommendations.
