Shopify: The seven e-commerce trends for 2024 that you should know
Shopify has been recognized as a Leader in the enterprise market and placed highest for its ability to execute, according to the 2023 Gartner Magic Quadrant for Digital Commerce.
With Shopify, you can create and manage your own online store simply, quickly, and economically, without requiring technical knowledge or large investments. In addition, you have a wide variety of tools and services to optimize your sales and build customer loyalty.
Shopify is constantly renewing itself to adapt to the demands of the digital market. Therefore, 2024 will be a year full of opportunities for its users, who will be able to enjoy the latest trends and technologies. Do you want to know what they are? Below, we show you the 7 Shopify trends for 2024 that will help you succeed with your online store.
1. Personalization: Treat your clients like kings
Did you know that 80% of consumers prefer to buy from brands that offer them personalized experiences? Personalization is key to success in e-commerce because it allows you to give each customer what they want, what they need, and what they like. Thus, you increase their satisfaction, their loyalty, and your conversion.
Shopify offers various tools and applications based on artificial intelligence (AI) and data analysis so you can personalize your customer's shopping experience, both in your online store and in other channels, such as social networks, email, or cell phone. For example, you can:
- Recommend products that interest them, based on their history.
- Show them offers, discounts, or promotions that attract them, according to their profile.
- Adapt the design, content, and language of your online store to the device, country, or region of each client.
- Let customers create or customize their own products, according to their tastes.
- Offer shipping, return, or customer service options that meet their expectations.
2. Virtual Reality (VR) and Augmented Reality (AR): Inside the Shopping Verse
Virtual Reality and Augmented Reality are changing the way people shop online, allowing them to try on clothes, shoes, and accessories, explore a store as if they were there, and even see how furniture and décor items would look in their homes.
These technologies improve customer trust and satisfaction, resulting in increased sales. According to internal Shopify data, merchants who add 3D content to their stores see a 94% conversion increase, on average.
In 2024, the use of VR and AR is expected to become even more widespread, and Shopify is ready for it. The platform already offers integrations with these technologies that allow merchants to create and display their products in 3D, and customers to interact with them in a realistic and fun way. Thus, Shopify facilitates access to the Shopping Verse, a universe of immersive and personalized shopping experiences.
3. Chatbots and AI assistants: Your new allies to sell more
Conversational commerce is gaining momentum as businesses adopt AI-powered chatbots and assistants to provide real-time customer support, offer personalized product recommendations, and streamline the purchasing process. An analysis revealed that 55% of companies that use chatbots generate more high-quality leads.
In 2024, chatbots and artificial intelligence will be even more important for Shopify stores. The platform offers a wide range of tools to help you integrate these technologies into your store, which are compatible with your brand and needs.
4. Headless Commerce: More flexibility and customization
Headless commerce is an approach to e-commerce that separates the front end from the back end, offering more flexibility and customization to create online stores that fit specific needs.
Have you ever felt like your Shopify store was too… well, too Shopify? With headless commerce, you let loose your creativity to design, customize, and integrate your store with other tools. For example, you can use a CMS of your choice to create your store content, a web development framework to design the user interface, and a Shopify API to connect the back end to the front end. Thus, you will be able to offer a unique and differentiated shopping experience to your customers, adapted to your brand and your sector.
5. Omnichannel: Connect online with offline
2024 is the year of omnichannel, where your physical store and your online presence come together in a single experience.
Omnichannel is a strategy that consists of offering customers multiple communication and sales channels, both physical and digital, that are integrated in a fluid and cohesive manner. In this way, the customer can interact with the brand at any time, place, and device, and receive personalized and consistent attention.
Shopify facilitates the comprehensive management of all your omnichannel activities, allowing you to integrate your physical stores with your online presence. This creates a unified shopping experience that spans everything from inventory management to order fulfillment and customer engagement – to take advantage of these features, you need Shopify Plus.
6. Social Commerce: Purchases without leaving the feed
Did someone say sell products directly on social networks? That's what social commerce does! Social commerce is expected to continue growing at 30% year over year – in fact, it’s estimated that sales through social channels will reach $2.9 trillion by 2026.
Social media is becoming increasingly integrated with e-commerce, and Shopify allows you to make the most of it. Sell directly on your favorite platforms, reach a wider audience, and make buying as easy as giving a like.
7. Sustainable e-commerce: Take care of the planet while you sell
Today's consumers care about the environment, and that is why sustainable e-commerce practices are on the rise. According to a report, 88% of consumers say they check the sustainability of a product before purchasing it – at least sometimes.
If you have a Shopify store, join the green revolution by using eco-friendly packaging, choosing transparent suppliers, and offsetting your carbon emissions. Not only will you be doing the right thing for the planet, but you'll also attract conscious customers looking for brands with values. Win-win.
Shopify Plus: Advanced features for big businesses
Do you have a company with high sales volume and complex needs? Shopify Plus, the premium version of Shopify, gives you everything you need to take your business to the next level.
With Shopify Plus, you can access advanced features that will allow you to customize your online store, integrate it with other tools, automate processes, and optimize your performance.
Discover the potential of Shopify with Acid Labs
Shopify is an e-commerce platform that adapts to the needs of every business, from small and medium-sized businesses to large corporations. In 2024, e-commerce trends will be marked by innovation, personalization, sustainability, and omnichannel.
Do you want to take your Shopify store to the next level? With Acid Labs, we offer you the opportunity to maximize the capabilities of this leading web platform by accessing features and tools exclusive to Shopify Plus, such as:
- Exclusive products such as B2B, Audiences, and Oxygen.
- Advanced customization of your online store through custom applications and strategic integrations with your business management systems.
- Optimizing your store's performance with advanced checkout customization tools.
- Simplification of the management of your store through a unified and intuitive administrative interface.
- 24/7 priority support and strategic resources to grow your business.
- Benefits like increased API limits, unlimited staff accounts, flexible pricing options, and other features.
Would you like to know more about how we can collaborate to enhance your online store? Contact us, and let's talk about your success!
Publication date: January 10, 2024.
