Online sales will represent the most important source of revenue for a high percentage of companies belonging to various economic sectors. Just in the retail sector, e-commerce is expected to generate 22% of total transactions by 2023. It is at this point that having an e-commerce platform that provides guarantees is not only a necessity, but it's also the key to true success.
Given this need, Salesforce Commerce Cloud has positioned itself as one of the best alternatives. You may ask: Why is it the ideal choice? To answer this question, context is vital. Today, buyers are not only looking for products and services, they are also interested in experiences. However, in their eagerness to increase capital, large companies forget that the user has expectations that become more demanding over time.