Global electronic commerce shares increased when the Covid-19 pandemic began, but have started to decrease in post-pandemic times. Despite a downturn in economic activity in general, key tendencies and multiple analyses suggest that electronic commerce has space to grow, favoring economies, industries, and investors in their financial stability.
The increase in global electronic commerce following Covid-19 was born essentially from a need and its immediacy. Online shopping proved to be a practical alternative, as some retail shops decided to close and people were searching for alternatives to avoid the virus. Retail electronic commerce increased its total sales from 15% in 2019 to 21% in 2021. Currently, it represents approximately 22% of sales.