The world is moving forward and digital transformation is gaining relevance in all sectors. Experts define it as the integration of digital technology across companies’ different departments, changing the way they operate and delivering value to its clients. It also entails a cultural change for organizations who are constantly experimenting and challenging the status quo.
As our undeniable star, digital transformation strives to rethink, reframe processes and re-execute strategies within an organization, leveraging the features and innovation that digital technology has to offer in order to simultaneously assess both how potential clients are being reached and how to meet their current needs.