Undoubtedly, digital transformation has involved a series of challenges for brands that have discovered the need to innovate, improve user experience, enable alternative digital channels or be at the forefront in order to stay present in the main means of consultation for a transaction or another desired action.

One of the points that is commonly debated is: web or mobile development? The answer is uncertain. One is not better or more convenient than the other, it all depends on the needs of the company, its digital objectives, how they want to position themselves or how to meet the expectations of users according to their behaviors in the various online channels.