Digital Transformation, a term currently in style which many companies have adopted without fully understanding in response to a fierce social pressure: “to stay relevant within the market, I need to transform”.
Now, what happens when a company decides to transform but is actually "comfortable as it is"? In most cases, it will spend a significant amount to achieve no results, and ultimately reaffirm its original bias: "Transformation doesn’t work, so I'll stick to business as usual".
This is a great example of Resistance to Change disguised as willingness to innovate and develop, making it destined to fail from the get-go.