An industry enters a disruption process when there is a profound shift in competition rules driven by a new business model that deploys one or several new technologies, or applies existing technologies to a new sector. For this reason, every disruption is rooted in technology.
Drawing from the concept of disruption, we will cover the type of innovation capable of provoking a disruption in the industry where it is applied, as well as the disruptive technology with the potential of causing disruption.